How to Align Impact, Brand and Purpose
As part of our Six Catalysts of Responsible Business Series, this toolkit provides practical guidance on how to embed responsible business into core strategy.
How to Align Impact, Brand and Purpose
At Business in the Community (BITC), we work to increase the pace and scale of responsible business to address global challenges. Our latest toolkit, the last in the Six Catalysts of Responsible Business series, provides essential insights on how businesses can align impact, brand, and purpose to drive sustainable growth, build trust, and strengthen stakeholder relationships.
This toolkit provides practical guidance on how to embed responsible business into core strategy, ensuring long-term success while making a positive impact on the environment and in our communities.
Key themes include:
- Embedding responsible business into the core of the company – Aligning impact, brand, and purpose ensures that a company’s values, commitments, and external messaging aligns with its actions.
- Strengthening brand trust and credibility – How transparent reporting and purpose-led branding build stronger relationships with customers, employees, and investors.
- Avoiding greenwashing – The importance of honest communication, integrated reporting, and accountability in sustainability efforts.
- Driving long-term resilience and growth – How purpose-driven businesses outperform in times of economic uncertainty.
INCREASE THE PACE AND SCALE OF YOUR RESPONSIBLE BUSINESS JOURNEY
